Despite the COVID-19 pandemic, Royal Enfield is really killing it in 2020! Recently they launched the Meteor 350 and found global success with 650 Twins. To further increase their domination, they will open a new production facility in Thailand, one of their strongest markets, with 30 dealerships around this vast country.
The facility will be built in Chachoengsao, which is quite close to Bangkok. Royal Enfield wants to increase the demand in Thailand with this move and have 36 dealerships by the middle of 2021. This new production facility is expected to make 3,500 bikes yearly, which will further contribute to their goal of expanding in the Asia-Pacific region.
Even though the pandemic negatively impacted the overall sales of motorcycles in Thailand from January to October, Royal Enfield saw positive results. First of all, they enjoy a 71% year-on-year sales increase, with 5,4% of market share in Thailand – when it comes to mid displacement motorcycles starting from 250cc and ending with 750cc.
Royal Enfield also used this opportunity to express their interest in investing in other countries in the Asia-Pacific region. More specifically, they set their sights on Indonesia – a large island nation that heavily relies on motorcycles. It could be a gold mine for Royal Enfield, that’s for sure!
Source: Ride Apart