Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands. You want to prioritize keywords that score at least a 2 and above. The Map Rank Tracker allows you to track your profile’s visibility in Google Maps.
- Many directories offer an option to suggest an edit or claim the listing, but if not, look for a contact email or support form to submit your request.
- If you have a local business, like a store or a service in a specific area, you need to focus on local SEO.
- If yes, check out our enterprise SEO audit steps and steal our free template.
- Especially my wildly popular free keyword research tool & AI article writer.
Consolidate Pages with Similar Content
While different promotional tactics may apply to different types of content, creating a checklist is always helpful. I mention this briefly above, but it’s also important to leverage non-SEO channels in an effort to drive visibility to your assets and support your link building efforts. The goal of your title tag and meta description should be to explain the benefit to users, provoke emotion, and trigger engagement – all while applying SEO best practices. User experience and brand equity are important when it comes to driving organic search visibility.
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Such an update, for example, was the recent “Reviews Rich Snippets Schema Update”. In short, it targeted businesses that were using biased and sometimes even untruthful reviews and review stars in Google to attract more customers. These search result pages answer specific search queries which are made up of keywords and phrases. Google’s AI is also able to understand the meaning behind each query – and therefore processes them in concepts rather than just individual words. This algorithm works similarly to the way we humans understand and process language – and is therefore called Natural Language Processing (NLP). Other great tools for monitoring keyword rankings are Ahrefs and RevenueCloudFX.
Step 5. Add timestamps
Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns.
The best way to know if your site has been penalized is to use Google Analytics and Search Console—the free tools Google provides to website owners. It’s the most accurate data source to check your website traffic and keyword rankings and monitor them over time. You can find out what those keywords are using a keyword research tool like Semrush and infuse them into your web pages and blog posts.
Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank SEO Anomaly #1 during that time. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings. Then, prioritize the posts that are losing the most traffic and start updating them.
All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews. For example, when I talk about case studies within the content, I always link to the case studies section of the site. This adds credibility to your own content and increases the chance of being featured in an AI Overview. Almost all of your pages should have at least 1-2 outbound links as citations. Think of a citation as borrowing someone else’s expertise to add more credibility to your own content. Citations are an easy way to demonstrate expertise and trustworthiness in your content.
Google Play’s editorial team features apps both automatically and manually. The algorithm considers many factors in deciding whether to include an app on a list, with highly rated and optimized apps, as evidenced in Android Vitals, having the biggest chance. Collections is an interactive widget in the Google Play app that allows users to explore in-app content, such as new videos, deals, music releases, and in-game updates.
And if users aren’t happy, you can kiss your rankings bye-bye. Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words. Ever seen a snippet saying “Their website mentions service” in local results?
