For this guide, we share this strategy including lightbulb-moment quotes from 5 Search Engine Optimization (SEO) experts. If you want to rank, you’ve got to roll up your sleeves and tell people about it. Assume Google ignores 50% of your links, and only 50% of your links are good. In reality, we don’t know how many links Google ignores, but it’s good to assume this regardless. Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries.
One of the metrics Google works with is how many other websites link to your site. The more websites linking to your site, the more traffic you’ll get. To match your content to search intent, you first need to determine the intent behind the keywords you’re targeting.
Step #9: Track and Monitor Your Results
Their Position Tracking tool works alongside their other offerings, allowing you to monitor your rankings while also analyzing new keyword opportunities and competitor strategies. You input your domain, add up to 10 keywords, choose the search engine, and get a quick look at where your site stands. Google Analytics complements your SEO efforts by providing comprehensive data on user behavior. You can track metrics like bounce rate, session duration, and conversion rates to identify how traffic interacts with your site. This analysis helps you make data-driven adjustments to further improve your SEO strategy.
Like it or not, customers evaluate businesses based on their online presence. If you’re missing photos, reviews, or key business details, that could be the deciding factor in whether they choose you or go elsewhere. And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and SEO Anomaly entrepreneurs to optimize and grow their businesses — and careers. Make it easy for them to come into the site and know exactly what you’re about. Danny explained that independent sites and their topic areas vary widely which complicates applying a single algorithmic solution to help them all.
- So, your goal is to acquire diverse links using white hat link building strategies.
- Make a list of all the things your customers ask you or anything you think customers may want answers to.
- Acquiring backlinks from other websites is one of the important ranking factors.
- Although you can’t directly control which site links Google will show for your website, you can help them pick the right ones with internal linking and other SEO practices.
What is video SEO?
Use tools like Google Keyword Planner or SEMrush to find frequently searched keywords that can improve your site’s rank. For example, you can use these tools to discover keywords that are relevant to your target audience and optimize your page accordingly. Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche. For example, if you search Google for the term “how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect.
Your next step is to search for those keywords in Google and examine the search intent closely. The search intent is what users expect to see for the particular keyword. And the pages ranking in the top 5 positions can give you a very good idea. When other websites link to yours, it’s like they’re telling Google, “Hey, this site is good! The more good backlinks you have, the more Google trusts your site. Doing this can boost your site’s search results, making it more visible to people looking for what you offer.
Shopify Link Management: Backlinking Strategies
This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.
Nicole is a content writer with over sixteen years experience and flair for storytelling. When she’s not researching the next content trend or creating business content strategies, she’s an avid beachgoer, coffee shop junkie and hangs out on LinkedIn. But it’s slow, and to really capitalize, you should boost your strategies and change keywords with the right Google Ads for eCommerce. So while it makes sense to implement these “low-hanging fruit” tactics to improve SEO rankings, they’re no replacement for a long-term SEO strategy.
Google Business Profiles increase your chances of appearing in local search results (so-called Google Local Pack), a coveted spot at the top of SERPs. Schema markup, also known as structured data, is a unified code that provides additional context to search engines about the content on your website. Bear in mind that internal links can become broken or outdated.
