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HomeIndustry NewsHarley-Davidson Desires To Revoke Branded Apparel On Amazon!

Harley-Davidson Desires To Revoke Branded Apparel On Amazon!

When Jochen Zeits stepped on the CEO role of Harley-Davidson last May, there was a lot of work to be done. In this period, the legendary company stepped out of its comfort zone with some fresh ideas, such as:

  • the LiveWire – first electric motorcycle from Harley-Davidson
  • the Pan-America – first ADV from Harley-Davidson

For 2021, Harley-Davidson announced that they would adopt a more conservative approach due to finance issues. They nicknamed the plan “Hardwire”, with a commence date being set for this February.

It seems that they are slowly starting with this new strategy, as Zeits stated that they don’t want to sell their branded apparel on Amazon. Actually, they want to ramp up on a digital e-commerce business with their certified dealers.

As of right now, the change still didn’t occur, as there are tons of Harley-Davidson branded apparel on Amazon, that you can find with a simple search.

Still, it is unclear how this decision may impact the Amazon sellers who sell the official HD merch. HD probably pays some fees to Amazon, making total sense for their desire to get rid of these fees.

In the end, HD has its own, well-established e-commerce presence, dealing with products from bike parts to shoes and coffee mugs, with free shipping in the US for orders over $50. Along with that, pickup shipping costs are always zero in the case when the shipment is coming to your local HD dealership.

It seems that Harley wants to tighten their grip on their e-commerce business with this move. After all, Amazon is a big competitor that asks for its share of profits. This move makes sense for Harley-Davidson in a way. Time will tell when the move will happen and how will it impact the financial results of Harley-Davidson.

Check out more news from the motorcycle world in our News section!

Source: Web Bike World

Andrew Nelson
Andrew Nelsonhttp://www.bikersinsider.com
Andrew Nelson is an Editor at Bikers Insider, He has been a Passionate motorcycle rider since age 10, Andrew has close to a decade of Motorcycle industry experience, initially working in an online, magazine and has now transitioned into a full-time blog writer, Andrew prefers touring-style motorcycles, his favorite motorbike is Africa Twin. He is obsessed with keeping up to date with all the latest tech in the motorcycle industry, Andrew is also a keen swimmer and he can usually be found training in his local swimming pool. Words from Andrew: Beyond my love of adventure and riding a motorcycle, sharing stories and my experience with other fellow riders is another passion of mine, I hope sharing my stories and experience will inspire anyone interested in motorcycle adventures.


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