The press release from Ducati shows very successful sales results for 2019! To make things short, Ducati managed to sell 53,183 motorcycles in 90 countries. The most profitable market for Ducati is still the Italian market. Nevertheless, Brazil, China, and Spain are becoming larger markets for Ducati each passing day.
The sales results from 2019 tell that Ducati sold 180 more motorcycles than in 2018. While that may not be such a huge number, Ducati is attaining its goal, and that is incremental growth. The bike that stands out from the Ducati lineup is the Panigale. Actually, it is the best-selling superbike in the world right now. They sold more than 8,300 Panigales in 2019.
Claudio Domenicali, CEO of Ducati says that 2019 was a tough but very rewarding year for his company. He is enthusiastic about the further growth of his company and believes that Ducati is the most desirable motorcycle brand in the world.
Also, the important information is that Ducati sales in the USA were about 2% lower than in 2018. Well, we can attribute that to generally lower motorcycle sales on that market in 2019. Even some strong markets, such as the Indian market, have struggled this year. Because of that, it is really impressive to see the growth that Ducati has achieved.
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Source: Web Bike World