COVID-19 crisis has hit each motorcycle business in its ways. Ducati is fighting this crisis by initiating a few programs. The programs in question: Ducati Delivers, and Ducati Cares; helped with the positive sales figures in April. Projections say that the programs will help impact even better sales figures as time goes by.
Let’s talk a bit about the Ducati Delivers program. As you probably think, it is a home delivery service that serves as a contactless dealership protocol. It was introduced with the aim of continued dealership business, even during this crisis. Of course, the dealership in this program must first agree about this business model with the local authorities. Critical markets for Ducati have seen outstanding results: 24% sales increase in the New York flagship store and an increase in sales in California and Florida.
The other program in the equation, Ducati Cares, makes sure that Ducati dealerships are ready to open their businesses again after the emergent COVID-19 situation. Ducati focuses on following the measures to guarantee safety for its customers, including disinfectants, visual indicators of social distancing measures, and new staff policies.
The Chief Executive Officer of Ducati NA states that their dealer network is crucial in squeezing the best Ducati customer experience possible. He also states that Ducati is working directly with dealerships to establish concise protocols that will support customers remotely, and slowly “welcome them back into their trusted dealerships as the local environments improve.”
We think that Ducati is doing a killer job with implementing these steps, as their sales figures suggest. It seems the demand isn’t going to drop any time soon.
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Source: Web Bike World