There is a new king on the throne in the global motorcycle industry – Bajaj Auto. That’s right, with their market capitalization of $13,6 billion, they have the highest stock value of all motorcycle manufacturers in the world. Interestingly enough, Bajaj Auto isn’t even present in the United States!
What is their secret? Well, Bajaj Auto has a footprint in many famous global brands, such as KTM. Actually, they own 47,97% of the KTM AG.
The Indian motorcycle manufacturer is present in over 70 markets all over the world. They have recently penetrated the Thai market, and are aiming to penetrate the Brasilian market, too.
So, to answer the above question, the secret of Bajaj’s success can be traced to their differentiation strategies. Along with that, the company has been producing motorcycles from their three facilities like bread. Even though they have a fairly streamlined manufacturing process, they are constantly innovating their methods.
They announced an investment of $89 million in a fourth manufacturing facility at Chakan to up their game. This new factory will manufacture KTM and Husqvarna motorcycles, along with Triumph motorcycles.
Smart partnerships and differentiation have certainly helped Bajaj come to the top of the game. Congratulations to Bajaj, and we hope that they will see more success during the new decade!
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Source: Ride Apart
