It has been in recovery mode since 2020 Norton Motorcycles, when TVS, a motorcycling powerhouse in India, acquired it. TVS purchased the Norton Motorcycles brand for a reasonable 16 million pounds, or about $21 million. Nevertheless, 113 million pounds, or around $147 million, has been allocated for repairs and consistent growth since then.
Norton is already present in Scotland and intends to extend its operations to other European nations. It plans to expand its product offerings and reach.
Six completely new versions are scheduled to be unveiled by Norton during the following three years. If Norton’s plans pan out, some of these updated versions might be available worldwide as early as 2025. These new models will be original, drawing no inspiration from previous Norton motorcycles. According to Sudarshan Venu, Managing Director of TVS Motors, the latest Norton bikes would be top-of-the-line automobiles that follow the principles of “Design, Dynamism, and Detail.”
The 961 and high-performance V4 models are currently Norton’s most expensive options, but we may anticipate that their successors will be more reasonably priced. The new owners of Norton are committed to ensuring the brand becomes a formidable player in the modern motorcycle industry, so if you’re a lover of the brand, this might be great news for you. Norton looks to be about to do big things, even though it has been established for nearly 120 years.
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