Honda H’Ness CB350 has taken over the Indian market by storm, with 10,000 units sold in only three months since its release! This 350cc motorcycle is a callback to older times when classic style was all the rage. When Honda released this low-displacement motorcycle in December 2020, they managed to sell 1,000 units in the first month.
The exponential growth to 10,000 units in just three months is a fantastic milestone for Honda. What’s more crazy is that this bike is still only being sold in India! Honda made this bike available in their BigWing dealerships.
The BigWing is a dealership network spread across major cities in India. There are 23 BigWing dealerships right now, and it is astounding that Honda managed to move 10,000 units of the same motorcycle when limited with this number of locations. Well, India is a large market – that’s a fact: there are over 37 million motorcycles in India!
To answer this surge in sales, Honda plans to expand its BigWing dealership network to 50 dealerships this year.
So, why is this motorcycle so popular? Yadvinder Singh Guleria, the Sales and Marketing Director of Honda Motorcycle and Scooter India, states that the H’Ness CB350 is so popular because of its “modern-classic design, advanced features, refinement and build quality”, as well as “the rich, distinctive roar of the exhaust note.”
With such strong sales, it would make sense for Honda to try out their luck with this low-displacement bike in other markets! Europe and the US, please?
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Source: Web Bike World
