Riding on the success of having the best-selling electric motorcycle in the US with the LiveWire, Harley is planning to make a whole brand around it!
Harley-Davidson launched the first LiveWire model in 2019 and found great success with this electric motorcycle. Maybe it’s because it focuses on urban riders but still keeps the personality and soul of HD. That’s what the company is aiming for with the LiveWire brand.
The first branded LiveWire motorcycle will launch on 8th July this year, with the premiere set to be at the International Motorcycle Show on 9th July.
Jochen Zeits, the CEO of Harley-Davidson states that this decision was made so that they can seize “the opportunity to lead and define the market in EV.” Their mission is to be the “most desirable electric motorcycle brand in the world”. Well, this is certainly an ambitious plan, and we are eager to see what innovations on the EV market will HD make!
Splitting LiveWire into its own brand will allow Harley to develop the EV sector without sacrificing the quality of the core HD products. The LiveWire HQ will be in California and Wisconsin, with the marketing being exclusively online. A smart decision.
Also, most technology will be shared between core Harley bikes and LiveWire. Most Harley dealerships will also have LiveWire products and bikes at the ready.
If you want to check more information on the LiveWire brand, check out the LiveWire official website!
For more novelties in the motorcycle world, check out our industry news section!
Source: Web Bike World
