E-E-A-T has quickly become a super important off-page SEO ranking factor. If I wanted to increase my branded search totals, I’d look to improve this number over the next few months. Or your brand name plus a word or phrase (“Backlinko SEO tools”). But content with high information gain can dramatically increase the odds that people link to you. All I need to do is plug in the domain of a competitor or a popular site in my niche to Semrush’s Backlink Analytics BHS Links tool. In this chapter, I’ll show you four ways to build authoritative links that are working great right now.
- Unfortunately, Google recently dropped support for some free public tools that helped.
- In short, the efforts that go into off-page optimization for local businesses are totally worth it.
- Similar to blog commenting or guest blogging, it’s good to mention your brand, but avoid to do it bluntly.
- After indexing, search engines rank pages based on relevance, quality, and user experience.
- Most of the time, sites that rank for featured snippets are already ranking on page 1 of results for that query.
Social Media Marketing
Since then, various other off-page factors have started becoming more important, as search engines continue to try and improve their search results. The first strategy might be the most obvious, but it’s one that often goes neglected by busy business owners focusing on bottom-line revenues. Remember, it’s always easier to prevent a Ripoff Report than to fix a Ripoff Report. The first page of search results that pops up include the links that are best optimized for the search engines. They’re the websites that Google thinks you’ll find most valuable and relevant, based on the content and what other websites think of them.
When appropriate, share your company’s credentials, certifications, or affiliations. Content marketing involves creating and distributing content to attract audiences to your platforms. These platforms can include your website, podcasts, and YouTube channels.
According to Whitespark, reviews are the second most important ranking factor for Local Pack results, and the fourth most important factor for localized organic results. It’s critical that your name, address, and phone number (NAP) appear consistently across all your citations. Search engines use NAP consistency as a trust signal when ranking local businesses.
It’s often used synonymously with link building, but it goes beyond that. Search engines use links to determine how valuable a piece of content or a particular site is. Getting quality links will always be a great tactic if you’re serious about SEO.
How to Improve Off-Page SEO Using Search Atlas OTTO SEO?
The SEO community agrees that there are off-page SEO ranking criteria that accurately mirror Google’s ranking factors. Another approach that can help you influence those ranking factors favorably is using off-page SEO techniques. Digital press releases (PR) are a popular link-building tactic among SEO activities since they offer a rapid and effective approach to getting high-quality authority links. Compared to a standard blog article, infographics generate more than 37% more backlinks.
Off-page SEO involves strategies beyond your website that build credibility, improve rankings, and drive traffic. Below are the most effective tactics, broken down into actionable methods. For example, you can earn brand mentions across social media while the event is being promoted.
